/* Advertising service pages use the existing BAYARS palette and type. */
.ad-hero{padding:42px 0 76px;background:radial-gradient(ellipse at 90% 20%,#e9f2ff,transparent 56%),linear-gradient(#f8fbff,#fff);border-bottom:1px solid var(--line)}
.ad-hero-grid{display:grid;grid-template-columns:minmax(0,1.18fr) minmax(0,.82fr);align-items:center;gap:64px}
.ad-hero .breadcrumb{grid-column:1/-1;display:flex;flex-wrap:wrap;gap:9px;margin:0 0 12px;font-size:11px;line-height:1.7}
.ad-hero .breadcrumb a:hover{color:var(--blue)}
.ad-breadcrumb{display:flex;flex-wrap:wrap;gap:9px;margin-bottom:36px;font-size:11px;line-height:1.8}.ad-breadcrumb a:hover{color:var(--blue)}.ad-breadcrumb>span[aria-current]{color:var(--ink)}
.ad-hero-copy{min-width:0}
.ad-hero-copy h1{font-size:clamp(36px,4vw,56px);line-height:1.13;max-width:720px;text-wrap:balance}
.ad-hero-copy>p{font-size:15px;line-height:1.9;max-width:650px;margin-top:24px}
.ad-hero-copy .actions{margin-top:30px}
.ad-hero-copy .ad-hero-note{font-size:11px;margin-top:17px;color:#68768b}
.ad-hero-copy .tick-list li{font-size:12px;align-items:flex-start;line-height:1.7}.ad-hero-copy .tick-list svg{width:17px;height:17px;flex:none;margin-top:3px}
.ad-plan-card{min-width:0;padding:34px;border:1px solid #dbe7fa;background:#fff;border-radius:25px;box-shadow:0 22px 55px -35px #3072bc88;position:relative;overflow:hidden}
.ad-plan-card:before{content:'';position:absolute;inset:0 0 auto;height:4px;background:linear-gradient(90deg,#4285f4 0 42%,#34a853 42% 68%,#fbbc04 68% 82%,#ea4335 82%)}
.ad-plan-card h2{font-size:27px;line-height:1.25;margin-bottom:22px}
.ad-plan-card>p{font-size:13px;line-height:1.9}
.ad-plan-card ul,.ad-plan-card ol{padding:0;list-style:none;margin:24px 0 0;display:grid;gap:13px}
.ad-plan-card li{padding:15px 17px;border:1px solid var(--line);border-radius:14px;background:var(--soft);font-size:13px;line-height:1.7}
.ad-plan-card li strong{display:block;color:var(--ink);font-size:14px;margin-bottom:3px}
.ad-plan-card svg{width:25px;height:25px;color:var(--blue);flex:none}
.ad-plan-card small{display:block;font-size:11px;line-height:1.8;margin-top:20px}
.ad-plan-card .service-icon{display:grid;place-items:center;width:55px;height:55px;border-radius:17px;background:#e8f0fe;color:var(--blue);margin-bottom:20px}.ad-plan-card .eyebrow{font-size:9px}.ad-plan-card .ad-plan-steps li{display:flex;gap:13px;align-items:flex-start}.ad-plan-steps p{font-size:12px;line-height:1.8}.ad-plan-steps .ad-step-number{color:var(--blue);font-size:11px;font-weight:800;flex:none;padding-top:3px}.ad-plan-note{display:block;font-size:10px;line-height:1.8;margin-top:22px;color:#748398}
.ad-audience-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.ad-scope-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.ad-scope-card{padding:28px;border:1px solid var(--line);border-radius:21px;background:#fff;min-width:0}
.ad-scope-card>svg{width:26px;height:26px;color:var(--blue);margin-bottom:22px}
.ad-scope-card h3{font-size:21px;line-height:1.3;margin-bottom:14px}
.ad-scope-card p{font-size:13px;line-height:1.9}
.ad-steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:28px;list-style:none;padding:0;margin:0;counter-reset:ad-step}
.ad-steps>li{counter-increment:ad-step;min-width:0}
.ad-steps .ad-step-number{display:grid;place-items:center;width:46px;height:46px;border-radius:15px;background:#e8f0fe;color:var(--blue);font-size:15px;font-weight:800;margin-bottom:22px}
.ad-steps h3{font-size:20px;line-height:1.3;margin-bottom:14px}
.ad-steps p{font-size:13px;line-height:1.9}
.ad-budget-note{margin-top:46px;padding:36px;border:1px solid var(--line);border-radius:24px;background:linear-gradient(125deg,#f6f9fe,#fff);display:grid;grid-template-columns:1fr;gap:14px}.ad-budget-note .eyebrow{margin:0}.ad-budget-note .btn{justify-self:start;margin-top:7px}
.ad-budget-note h3{font-size:22px;margin-bottom:13px;line-height:1.3}
.ad-budget-note p{font-size:14px;line-height:1.9}
.ad-budget-note .eyebrow,.ad-budget-note>h2,.ad-budget-note>p{grid-column:1/-1}
.ad-budget-note>.actions{grid-column:1/-1;margin-top:4px}
.ad-proof{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:45px;align-items:center}.ad-proof h2{font-size:34px}.ad-proof p{font-size:14px;line-height:1.9;margin-top:20px;max-width:760px}
.ad-related-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.ad-related-grid>a,.ad-related-grid>article{display:block;padding:28px;border:1px solid var(--line);border-radius:21px;background:#fff;min-width:0;transition:border-color .2s,box-shadow .2s}
.ad-related-grid>a:hover{border-color:#b7cff3;box-shadow:var(--shadow)}
.ad-related-grid h3{font-size:23px;line-height:1.3;margin-bottom:14px}
.ad-related-grid p{font-size:13px;line-height:1.9}
.ad-related-grid .text-link{display:inline-flex;margin-top:20px;font-size:13px}
.ad-faq .faq-list summary{font-size:14px}
.ad-faq .faq-list details>p{font-size:14px;line-height:1.9;padding:0 32px 24px 0}
.ad-faq .section-head{margin-bottom:32px}
.ad-service-copy p{font-size:15px;line-height:1.9}
.ad-service-copy .tick-list li{font-size:13px;align-items:flex-start}
.ad-service-copy .tick-list svg{flex:none;margin-top:3px}
@media(max-width:980px){.ad-hero-grid{gap:32px;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr)}.ad-plan-card{padding:28px}.ad-scope-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.ad-steps{grid-template-columns:repeat(2,minmax(0,1fr));gap:30px}.ad-hero-copy .btn{font-size:12px;padding:13px 19px}}
@media(max-width:760px){.ad-hero{padding:28px 0 52px}.ad-hero-grid{grid-template-columns:1fr;gap:30px}.ad-breadcrumb{font-size:10px;gap:7px;margin-bottom:28px}.ad-hero-copy h1{font-size:clamp(35px,6.3vw,49px)}.ad-hero-copy>p{font-size:14px;margin-top:20px}.ad-plan-card{padding:28px;border-radius:21px}.ad-plan-card h2{font-size:25px}.ad-budget-note{padding:28px;gap:14px}.ad-related-grid,.ad-audience-grid{grid-template-columns:1fr}.ad-proof{grid-template-columns:1fr;gap:25px}.ad-proof h2{font-size:29px}.ad-proof .btn{justify-self:start}.ad-scope-card{padding:24px}.ad-faq .faq-list details>p{font-size:13px;padding-right:12px}}
@media(max-width:480px){.ad-scope-grid{grid-template-columns:1fr;gap:14px}.ad-steps{grid-template-columns:1fr;gap:26px}.ad-steps>li{padding-left:65px;position:relative;min-height:46px}.ad-steps .ad-step-number{position:absolute;left:0;top:0;margin:0}.ad-steps h3{font-size:19px;margin-bottom:10px}.ad-hero-copy h1{font-size:36px}.ad-hero-copy .actions{flex-direction:column;align-items:stretch;gap:10px}.ad-hero-copy .btn{font-size:13px;min-height:50px}.ad-plan-card li{padding:14px}.ad-budget-note{padding:25px}.ad-related-grid>a,.ad-related-grid>article{padding:25px}}
@media(prefers-reduced-motion:reduce){.ad-related-grid>a{transition:none}}